Amplification
When in the cinema, we might hear the sound of a cloth rubbing against the skin at the same volume of a glass crashing into the ground happening in the same space. This is possible, and even more it might feel natural, thanks to the amplification of tiniest sound phenomena that is ubiquitous in the technologies of the audiovisual spectacle, even if such experience would be impossible in the realm of auditory experience outside of film and audiovisual media.
The role of loudspeakers and microphones and the way they shape the conditions of our media saturated environment is frequently unacknowledged. They do not only affect the sounds we hear, but they shape the ways we make sense of what we hear.
Sound scholar Seth Kim-Cohen points to the historical conditions that prompted a “new embodiment of sonic space” in Muddy Waters’ 1948 recording of I feel like going home. His observation is that this recording “sets a precedent for a sound condition that will determine a great deal of our implications of hearing from then on. An individual microphone is dedicated to each of the instruments: [voice, bass, guitar] or, more accurately, the guitar amplifier)”. This “new embodiment” alludes to the integration of spatial imprints which would be physically impossible to occur simultaneously – those made possible by the independent pairing of point-of-audition/microphone and instrument – as a single acoustic signal. As Kim-Cohen points out, such a form of acoustic integration becomes then prototypical – and ubiquitous – to the practice and circulation of audio recording and reproduction from then onwards. 1

Beardsley Victor